THE TECH SALES OPPORTUNITY
Tech sales offers what few other careers can: high earning potential, career advancement, and the chance to join the digital economy without a technical background or degree.
But breaking in feels impossible—until now.
Apply now - Average first-year SDR compensation: £45,000-£65,000 (base + commission)
- Typical promotion timeline: 12-18 months to Account Executive
- Industry growth: 15% annually with demand outpacing qualified talent
Alan Bettridge
23 years experience
Alan has over 23 years’ experience selling financial and ESG data and technology; scaling businesses, delivering revenue growth and leading high performing teams. He says: “Entr Tech’s platform will play an important role in enabling talented people from diverse backgrounds to pursue impactful and rewarding careers in tech sales as well as addressing a critical skills gap facing many companies, large and small.”
David Wilkins
B2B Sales Development
From working at a mayonnaise factory, to being a global Sales Development leader, David Wilkins journey has been inspirational. Whilst working at a mayonnaise factory in the Netherlands, he landed his first role as an SDR at Palo Alto networks, where he was one of the top performers globally, to becoming a strategic leader at Infoblox where he lead EMEA and Asia SDR teams, Go to Market strategy and inside sales. Afterwards, he moved to run a global SDR team at Solace. He most recent role was at Snowflake, leading the EMEA SDR team. Now David runs one of the most successful SDR leadership communities in the world, SDR Leaders of EMEA and SDR Leaders of USA. Living in the Netherlands till, David lives with his wife Daphne and their dog choccy.
Earl Medar
30 years of experience
30 years of experience within the Saas industry & 12 years as a director. Earl has holds deep experience in the B2B technology sector, across both EMEA & the USA and joined to support our growth & mission, to provide equal opportunities across the tech ecosystem, through the power of education.
Gary Lenaghan
Over 20 years of Sales experience
Gary is an accomplished and experienced senior exec working across/leading many critical business areas including sales, recruitment and enablement – He builds high performing results driven teams, is dedicated to coaching and leading the next generation of closers across all the tech businesses he has worked with.
He is the driving force and responsible for the growth & scale of over 100x global SDR’s across the globe and the forefront of Brightedge being an AI first business.
His commitment to the personal development across the entire sales org is unmatched and has the startup mentality and kick-started sales teams in London, New York, Chicago & Sydney. He has a deep care for every rep and has created winning cultures across all the offices that he works with
Gemma Lindsay
Over a decades experience in Sales
Over a decade of Sales Development experience leading Global Teams now a regional director across EMEA and APAC for Anaplan.
SaaS Expert
Over 15 years of B2B Experience
Over fifteen years of experience working in Customer Success and Implementation roles in B2B SaaS, with the majority being in leadership positions. I have built teams, customer success/implementation frameworks, and operational processes across teams in London, Germany, and the Nordics. For a three year period between 2016- 2019 I was based in Singapore where I worked as a Customer Success Director for an established Fintech company, helping implement the Customer Success and service strategy for customers across Singapore, Hong Kong, Australia, Japan, India and China.
I have managed teams from 7 to 120+ people from graduate to VP level, overseeing client books ranging from $10m to $130m in ACV. This has been at both a large international technology firm as well as a start-up/scale-up business, working with both enterprise level customers to SME’s.
Naomi Cosman
10+ years experience
Like many people early in their careers, I didn’t have a perfectly mapped-out plan. What I did know was that I thrived in fast-paced, challenging environments — and I wanted to work in roles where I could learn quickly, build real relationships, and create a meaningful impact. That led me into the world of tech sales, and I haven’t looked back since.
Over the past 10+ years, I’ve sold across a variety of industries — from complex SaaS platforms like Oracle Cloud, hardware solutions in the education sector with Apple, to high-value enterprise services with Gartner. I’ve had the privilege of working with partners and clients across Europe and North America. My roles have spanned new business acquisition, account growth, and leadership, always with a focus on understanding and aligning with decision-makers at the highest level.
Osama Zaghloul
Accomplished Leader
A track record of success in multinational firms, including HSBC Bank and Oracle. Currently, he is part of Intapp, a leading US tech company, where he applies his expertise in leadership and go-to-market (GTM) strategies to drive growth and innovation. With years of experience managing teams and navigating complex business environments, Osama has honed a leadership style that fosters collaboration and results.
His commitment to professional development is reflected in his academic achievements. He earned a Diploma in Leadership and recently completed his MBA at the University of Sunderland. Through these experiences, he has deepened his strategic insight and ability to lead high-performing teams in dynamic industries.
Peter Gan
20+ years experience
Pete began his career in 2005, and was was one of the first employees of Google APAC, Facebook APAC, and MuleSoft EMEA.He has been part of two IPOs (Facebook and MuleSoft) and two successful acquisitions (Glow to Adtz and MuleSoft to Salesforce).
He has held global roles managing sales, business development, partnerships, customer success, enablement, operations, sales programs, and strategy. At MuleSoft, he had the unique opportunity to grow and scale his teams from 12 to over 400 team members across the world.
Fintech Executive
20 years’ experience
With over 20 years of experience delivering SaaS and enterprise technology solutions to leading global financial institutions. Phillipa has built her career from the ground up to become Chief Client Officer, developing deep expertise in high-trust relationships, innovative client engagement, and long-term business growth. Phillipa is passionate about the value of exceptional client care and is dedicated to mentoring the next generation of customer success professionals. As a coach with Entr Tech, she proudly supports those committed to delivering outstanding service and driving meaningful client outcomes.
Sanjeevan Thngaraju
Decade of experience in Sales
Has close to a decade of sales experience across the world, from Kuala Lumpar, to Turkey, to the UK
Mishell
Student Success Manager
My journey With Entr Tech started in 2022, as a student. I was very facinated with the Tech sphere and wanted to find my place in it. So I combined two of the things I really drove me: People & innovation. And from there I was furtunate to have had a truly amazing adventure into the tech world. Where I’ve learnt so much, cultivated my interests and passions, have had doors open I didnt even know exsited, met the most incredible souls who keep inspiring me every single day & made connections and friends for life. Entr Tech opened the door into the rooms that I wanted to be in, and aquire the industry knowledge that I wanted to. Also it has been so inspiring working with Jack both during and after the course. He was really amazing in coaching me and making sure I felt supported and successful. Even keeping in touch after and being a part of the Alumni Community. And for that I’ll always be very grateful. Now as a Student Success Manager, I am very excited to help students do the same!
Chandni
Interview Coach
Chandni has been a recruiter, a speaker, a listener and a guide. For over 11 years, she has supported people through change – in work, self- confidence and identity.
With a background in Psychology and a Master’s in Human Resources, she has worked in recruitment and career development, helping people navigate interviews, job offers, doubts and reinventions.
“I believe in work that fits who you really are – not just what looks good on paper. I believe in saying “I don’t know” as a form of power.”
THE BARRIERS STOPPING YOU (THAT WE BREAK DOWN)
1. The experience paradox: the closed door that won’t open
You’re trapped in tech’s most frustrating loop:
- Job descriptions demand “2+ years of SaaS sales experience” for entry-level roles
- Companies choose candidates with industry experience over potential every time
- Your applications disappear into the void despite transferable skills
- Each rejection reinforces the cycle: you need experience to get hired, but need a job to gain experience
It feels like trying to join a club that only accepts members who are already in the club.”
James, Former Retail Manager, Now SDR at Salesforce
OUR SOLUTION: EXPERIENCE BEFORE YOU’RE HIRED
Our live-fire SaaS simulations and real-world projects give you documented, quota-carrying proof before you interview. You’ll graduate with:
- A portfolio of outbound campaigns you’ve executed
- Recorded sales calls and demos that showcase your skills
- Performance metrics that prove your capabilities
- Case studies of how you’ve approached real sales challenges
These become your “experience credentials” that bypass the paradox entirely.
THE BARRIERS STOPPING YOU (THAT WE BREAK DOWN)
2. The technical learning cliff: more than just “People skills”
This isn’t just learning a new skill—it’s like being dropped into a foreign country:
- Complex SaaS products demand deep technical understanding to explain effectively
- Industry jargon and terminology create a language barrier that marks you as an outsider
- Specialized B2B sales methodologies differ significantly from other sales environments
- Understanding enterprise buying processes involves multiple stakeholders and lengthy cycles
ain experience
I knew I could sell, but when I heard terms like ‘API integration,’ ‘platform scalability,’ and ‘implementation timeline,’ I froze. It was like everyone was speaking a language I didn’t understand.”
Sarah, Former Estate Agent, Now SDR at HubSpot
OUR SOLUTION: TECHNICAL FLUENCY THAT SOUNDS NATURAL
Our product tear-down labs and technical training demystify the complexity:
- Simplified explanations of cloud architecture, APIs, and integration concepts
- Jargon-to-English translation guides for every major tech vertical
- Technical demonstration workshops where you practice explaining complex products
- Technical objection handling scenarios with real-world examples
- Product documentation interpretation skills that make you self-sufficient
You’ll explain technical concepts with the confidence of an industry veteran.
THE BARRIERS STOPPING YOU (THAT WE BREAK DOWN)
3. The confidence gap: impostor syndrome on steroids
Standing at the edge of a career change triggers profound psychological barriers:
- Imposter syndrome intensifies when competing against candidates with tech backgrounds
- Self-doubt about abilities and fit can paralyze even the most qualified switchers
- The high-rejection nature of sales roles becomes even more intimidating for newcomers
- Adapting to new cultural norms and expectations in tech companies feels disorienting
It feels like you’re standing at the edge of a cliff, unsure if there’s a net below. Everyone else seems so certain, while you’re questioning if you belong.”
David, Former Teacher, Now SDR at Zoom
OUR SOLUTION: MINDSET COACHING & COMMUNITY THAT BUILDS REAL CONFIDENCE
Our psychological preparation is as important as our skills training:
- Structured confidence-building exercises backed by performance psychology
- Peer pods that provide support from others on the same journey
- Mindset coaching to reframe rejection and build resilience
- Visualization and preparation techniques for high-pressure situations
- Alumni mentors who’ve successfully made the transition sharing their experiences
You’ll interview with authentic confidence that hiring managers can feel.
THE BARRIERS STOPPING YOU (THAT WE BREAK DOWN)
4. The network barrier: connections you don’t have (yet)
Breaking in without industry connections creates significant disadvantages:
- 85% of tech sales positions are filled through referrals before they’re publicly posted
- You lack access to insider advocates who can champion your candidacy
- Building credibility within tech communities takes time you can’t afford during a transition
- Opportunities to meet decision-makers and influencers are limited without existing connections
I applied to over 50 positions and heard nothing back. Then one connection from a networking event got my resume in front of a hiring manager, and I had an interview the next day. The difference was shocking.”
Michael, Former Hospitality Manager, Now SDR at Stripe
OUR SOLUTION: INSTANT ACCESS TO A POWERFUL NETWORK
Our Talent Marketplace and networking approach gives you connections from day one:
- Direct introduction to our network of 200+ hiring partners who trust our graduates
- Guest lectures and workshops led by tech sales leaders who get to know you
- Digital portfolio that showcases your capabilities to our employer network
- Alumni community of 500+ graduates who provide referrals and insider information
- Hiring events where you meet decision-makers in a non-interview setting
You’ll leverage relationships that typically take years to build.
Course Curriculum
The 12-Week Transformation Roadmap
Our curriculum takes you through each skillset and tools needed to excel in a career in Tech Sales. Built for high-performance.
Week 1 – Week 4
5 Lessons
This module covers:
- Tech sales fundamentals and ecosystem overview
- CRM and sales tool technical certification
- Outbound prospecting frameworks and practice
- Communication workshops and baseline recordings
- Technical product understanding fundamentals
02
Phase 2: Skill Building
Week 5 – Week 8
5 Lessons
This module covers:
- Live call scenarios with progressive difficulty
- Technical demonstration workshops
- Objection handling mastery sessions
- Pipeline management and forecasting skills
- Personal brand development for tech sales
03
Phase 3: Launch Preparation
Week 9 – Week 12
5 Lessons
This module covers:
- Mock interviews with actual hiring managers
- Portfolio finalization and presentation
- Compensation negotiation training
- Final certification assessments
- Direct introductions to hiring partners
Graduate outcomes that matter
job placement rate within 6 months of program completion
base + £20,000 OTE
Average starting salary
of graduates exceed quota in their first two quarters
retention rate at 12-month mark, far above industry average
Cost breakdown
Investment in your future
Program fee options
One time payment
£3,500
Make a one-time payment of £3,500 and save £500 compared to the monthly plan.
- Access to all modules
- Access to the ET community
- Invitation to in-person events
- 1:1 mentorship
- Career Coaching
- Industry-Recognised Qualifications
- Access to Employer Network
£318
Financing options and scholarships available for qualified candidates
- Access to all modules
- Access to the ET community
- Invitation to in-person events
- 1:1 mentorship
- Career Coaching
- Industry-Recognised Qualifications
- Access to Employer Network
Apply now
Who succeeds at Entr Tech?
Our most successful students come from diverse backgrounds but share key traits:
- Resilience in the face of challenges and setbacks
- Curiosity and eagerness to learn new concepts
- Coachability and openness to feedback
- Drive to achieve ambitious goals
- Empathy for customer needs and perspectives
Prior sales experience is helpful but not required. We’ve successfully trained former teachers, retail managers, hospitality workers, military personnel, and recent graduates.
Intakes
Start Your Tech Sales
Journey Today
14th July 2025
Upcoming
Limited to 30 participants per cohort to ensure personalized attention
Application Deadline: 30th June 2025
